Retail grocery listings are still reeling from Amazon’s (NASDAQ: AMZN) plans to take over Whole Foods (NASDAQ: WFM), but let’s face it, with grocers already running paper-thin profit margins, it is the recently announced U.S. expansion plans for German hyper-efficient supermarkets Aldi and Lidl that had the grocery retailers already on edge. After all, online shopping isn’t new, with WalMart’s (NYSE: WMT) Jet, Kroger’s (NYSE: KR) HomeShop, and Costco’s (NASDAQ: COST) Shipt being just some of the current home grocery delivery options.
Unlike most industries, where online shopping is the norm, grocery shopping has been slow to change. Thus, despite the rapid growth rate, home delivery accounts for slightly more than 1% of the industry’s more than $700 billion in annual sales. It makes sense, because, whereas most consumers trust the pizza shop to deliver a consistent product, most shoppers don’t trust…
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