Online-to-offline (O2O) commerce conducted through click-and-collect has become a hot trend in the United States. In China, O2O goes much further, encompassing various services (such as booking a barber to perform a haircut in your home) that may not be a cost-effective option in Western markets. O2O is blooming in the U.S. and Europe, and its growth prospects are even greater in China, which is why O2O innovator Moxian, Inc. (NASDAQ: MOXC) stands before mounting potential, being based in mainland China and offering a valuable online platform to help Chinese SMEs with brick-and-mortar stores increase their marketing reach through cloud-based social and commercial tools.
“The recognition that Chinese shoppers are more likely to consider the O2O transition as one integral experience makes the Moxian platform an essential tool for them. A survey cited in the eMarketer report has revealed that a majority of internet users in China have purchased services through O2O, ranging from 50.6% in the 60+ age group to over 75% for those aged 20-39. From teens to grandparents, they are all in on O2O. These consumers can access the platform through the Moxian+ User App, designed expressly for use with mobile devices. For Merchant Clients, there is a separate app called the Moxian+ Business App. Moxian+ gives SMEs with an established brick-and-mortar presence an online platform to conduct business, interact with existing customers and obtain new customers. Its social media engine not only facilitates discourse between merchant clients and consumers but also allows consumers to connect with each other and act as brand promoters. Merchant clients can publish information on products, offer coupons, advertise events and sales and keep consumers educated with blogs. Likewise, consumers can order products at the online shops for express delivery or for pick up later.”
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About Moxian, Inc.
Founded in 2013 in Shenzhen, China with branch offices in Beijing, Malaysia, and Hong Kong, Moxian, Inc. is an offline-to-online (O2O) integrated platform operator. The company’s “Moxian+” mobile App platform connects users to merchant clients through games, rewards, and social events that they enjoy and in return, users provide valuable information that merchant clients can use to effectively promote products and services offered at their brick and mortar stores. More information about the company can be found at www.moxian.com.
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