There is no doubt that in the West, online-to-offline (O2O) commerce is mostly about click-and-collect (C&C). Consumers purchase their stuff online and then pick it up later at a store. However, in China, O2O goes much further, covering a variety of services (like having a barber come to your home) which may not be cost-effective to offer in Western markets. Therefore, with O2O growing by leaps and bounds in the U.S. and Europe, its prospects for growth, as you can imagine, are much, much greater in Zhōngguó, which is the name the Chinese give to their homeland. That is why the future of O2O pioneer Moxian, Inc. (NASDAQ: MOXC) is so bright. The mainland China-based ecommerce company provides an online platform for small and medium-sized enterprises (SMEs) with brick-and-mortar stores to expand their marketing reach by using many cloud-based social and commercial tools currently available.
Click-and-collect commerce is one of the hottest trends in U.S. retailing, and examples of its growing acceptance have appeared in the press. For the Christmas holiday season in 2015, CNBC reported (http://nnw.fm/0tODu), citing an International Council of Shopping Centers’ Holiday Consumer Purchasing Trends Study, that about one-third of consumers selected and purchased…
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