Net Element (NASDAQ: NETE) in the Midst of the Mobile Point-of-Sale Revolution

The process of paying for goods and services is rapidly and radically changing. Virtually unheard of a decade ago, nearly $40 billion in mobile transactions occurred during 2015. Amazingly, that total is expected to explode 20 times to over $800 billion within the next couple of years. During this same time period, the global mobile point-of-sale installed base is projected to grow from about 13 million units to over 54 million units in 2019. A typical mobile point-of-sale solution gives merchants the flexibility to accept credit card payments anywhere and at any time and allows customers to quite literally skip the checkout line and check out anywhere in the store. Paying for transactions with mobile devices has not only gained widespread acceptance; it has also provided benefits for both consumers and merchants.

In addition to faster and more secure transactions, another benefit of a mobile point-of-sale system is that it gives merchants tools to drive sales in different environments and can actually increase average customer transactions by 25% through upsells. During personalized customer checkout services, consumers are fixated with their mobile devices and find it more convenient to rely on their devices to make payments. Mobile point-of-sale transactions give merchants the ability to integrate loyalty and incentive programs into mobile payment applications, track customer trends and inventory, increase check-out speed and save…


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