Internet advertising company SRAX (NASDAQ: SRAX), formerly Social Reality, this morning announced its new brand, which aims to better reflect the company’s family of SRAX-branded products. “While our roots are in social media, the platform and tools we provide today automate brands’ campaigns across all digital channels,” Chris Miglino, CEO and chairman of SRAX, stated in the news release. “Our new SRAX branding demonstrates the goal of our platform and tools to deliver a digital competitive advantage for brands to surpass the marketing challenges they face.” The company’s current products include SRAX Platform, a custom digital media management platform driven by the SRAX Genome audience targeting engine, as well as SRAX Social, SRAXmd, SRAX App and SRAX Reach. Together, these tools “amplify performance and maximize profits for brands in the healthcare, CPG, automotive, wellness and lifestyle verticals through an omnichannel approach that integrates every aspect of the marketing experience into one platform.”
To view the full press release, visit http://nnw.fm/ihZ3r
SRAX is an Internet advertising company that provides tools to automate the digital advertising market. The company’s real-time bidding (RTB) management platform for brands and publishers, also named SRAX, enables brands to launch, distribute, track and optimize social and digital media and consumer engagement campaigns. SRAXmd is a health care-focused programmatic RTB exchange that allows pharma brands and publishers of medical content to create custom exchanges that invite specific advertisers to bid on inventory on their sites. The SRAX Social tool is a social media platform and complete management tool that allows brands to launch, distribute, track and optimize social and digital media and consumer engagement campaigns. SRAX APP is a recently launched platform that allows publishers and content owners to launch native mobile applications through our SRAX platform. For more information, please visit www.srax.com
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