You may not have heard of Kessler’s Flying Circus (KFC), because, since its high-flying days in 2007, the FBI has clipped its wings. But while it was airborne, KFC generated over $5 million in one 12-month period by exploiting a fraudulent technique known as “cookie stuffing”. Cookie stuffing is just one pernicious technique that is costing online advertisers billions, driving the industry to rely increasingly on outfits like Grey Cloak Tech, Inc. (OTC: GRCK), a developer of industry-leading click-fraud detection software, to stop fraudsters from putting their hands in the ad revenue cookie jar.
Online advertising fraud is a growing problem. In March, a CNBC (http://nnw.fm/l1GTw) report suggested ‘that ad fraud will cost brands $16.4 billion globally this year, and that nearly 20 percent of total digital ad spend was wasted in 2016.’ Cookie stuffing is one approach favored by scammers, since it is…
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