Moxian, Inc. (NASDAQ: MOXC) Targets O2O Market in China as Social Media Plays Larger Role in Growing Apparel, Dining Revenue

Moxian, Inc. (NASDAQ: MOXC) is committed to growth in China’s online-to-offline (O2O) retail market, which is predicted by the Chinese to reach $48 billion in 1H17. Social media, an important part of Moxian’s marketing strategy, is playing a growing role in generating e-commerce apparel and dining revenues, research shows. A report by McKinsey & Company finds that the online market is changing retail buying patterns within China. Moxian is a high technology company which is transitioning to paid platforms that offer access to the O2O market and social media sites and away from its initial non-paid business and consumer apps.

The company’s business app is Moxian+ Business, targeted to China’s brick-and-mortar small- and medium-sized business enterprises (SMEs) as they seek to develop social media sites and select from Moxian’s suite of online business tools. The Shenzhen-based company also offers the paid Moxian+ app to consumers in China. Its revenue stream is designed to come from paid mobile advertising, a percentage of all transactions, subscription revenue, and OEM and distribution license fees. The company is focusing on its current…

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