Fast-developing consumerism in China is giving us a glimpse as to what is working and what could shape our future commerce habits worldwide. Currently, the mobile and social revolutions are taking over the commerce world, a process that is expected to accelerate.
According to Statista (http://nnw.fm/ottB9), the number of smartphone users is expected to go from 2.1 billion in 2016 to 2.87 billion by the end of 2020, leading to a potentially huge surge in the number of consumers shopping on their phones. Most importantly, this sector is being led by China, which CNBC says accounts for approximately 30% of the global smartphone market and holds mobile commerce far more sophisticated and advanced than that of other countries (http://nnw.fm/7tT9d). Aside from the fact that nearly two-thirds of retail and consumer-to-consumer e-commerce sales in…
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