Applications have transformed the mobile phone into a sort of remote control, allowing consumers to research and shop for products and services whenever they want. This, coupled with the fact that they can also pay for these products and services digitally, has created the mobile market. In China, the mobile market has become a significant channel for retailers, and blurring these lines between the physical and virtual worlds has been a great way for Chinese merchants to reach customers.
The mobile market based upon messaging has been especially important in China. Since email arrived only late in China, mobile messaging applications dominated communication, leaving the country with a market that was mobile focused. In addition, because of the number of crowded urban areas, mobile is an easier way to research and a natural platform for marketing. Mobile adoption is also helped by…
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