NetworkNewsBreaks – Avid’s (NASDAQ: AVID) Avid NEXIS™ Selected by Middlesex University; Shares Sink

Avid® (NASDAQ: AVID) shares are down 18% in mid-day trade. The company this morning said that the Faculty of Arts and Creative Industries at Middlesex University in London has invested in Avid NEXIS™. Powered by the MediaCentral® Platform, Avid NEXIS provides the reliability, performance and scalability that the faculty needs to support the expanding department and prepare graduates for success in the media industries. The university faculty and stake holders have invested in Avid NEXIS | E4 and Avid NEXIS | E2 systems with the addition of a System Director Appliance for the flexibility to support the increasing needs of the media asset management used by students and staff alike. “By investing in Avid NEXIS, Middlesex University can give students practical experience in a media environment that mirrors real-world production facilities to prepare them for success in their future media careers,” Avid president Jeff Rosica stated in the news release.

To view the full press release, visit: http://nnw.fm/6dXGx

About Avid

Through Avid Everywhere™, Avid delivers an open and efficient media platform, connecting content creation with collaboration, asset protection, distribution and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films, to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With flexible deployment and pricing options, Avid’s solutions include Pro Tools®, Media Composer®, Avid NEXIS™, Interplay®, ProSet™ and RealSet™, Maestro™, PlayMaker™, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com.

About NetworkNewsBreak

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