China is one of the leaders of the online to offline (O2O) market, with this community expected to increase nearly 15-fold in the next five years according to Roland Berger (http://nnw.fm/N2DUc). The country is now leading the O2O world both from an adoption and innovation point of view. Brands across the country are now taking advantage of this new opportunity, with marketing campaigns that incorporate the digital and physical worlds.
Why has the popularity of O2O grown so significantly in the past decade? Firstly, the sheer number of people connected to the internet via a mobile device has grown significantly. New technologies also play a role in this shift toward the O2O market, with more people embracing QR codes that connect them directly to…
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