Shares of Marchex (NASDAQ: MCHX) are up 16% after the mobile advertising analytics company announced its partnership with Facebook (NASDAQ: FB) that will integrate across its social analytics solution and into an industry-leading analytics platform called the Marchex Omnichannel Analytics Cloud. The integrated technology is designed to help marketers connect offline customer behavior to online marketing activity. “Online advertising has long struggled to connect digital engagements with accurate attribution to offline interactions and sales. While the influence of mobile phones and reach of digital channels like Facebook is undeniable, we also know that a large portion of sales are still closed in the physical world of phone calls and stores … Marchex Omnichannel Analytics Cloud connects that critical moment where online influence and offline transactions meet, and in turn activates those insights inside a marketer’s dashboard-of-choice at enterprise scale. This can enable marketers to optimize their consumers’ purchase journey and maximize advertising ROI,” Marchex vice president of product and engineering Nikhil Kolar stated in the news release.
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Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform business performance. For more information, please visit www.marchex.com
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