According to a recent report in Android Headlines (1), the long-awaited alliance between Google and India’s largest mobile carrier, Bharti Airtel, to offer Direct Carrier Billing (DCB) has finally come to pass. On the table since at least 2014, the deal would give Airtel’s nearly 40 million data subscribers the ability to purchase apps and digital content from the Google Play Store without having to submit banking information. This collaboration shows that DCB has come into its own. It won’t be long before Apple, Inc. (AAPL), First Data Corp (FDC), Square, Inc. (SQ), PayPal, Inc. (PYPL), Net Element (NETE) and other DCB outfits find they are on the right bandwagon.
Google has inked a similar deal for the Indian market with British carrier Vodafone, suggesting DCB is on the cusp of rapid widespread acceptance. It’s worth noting that the payment trend is taking root among smaller players, as well as industry behemoths like Google. One such example is…
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