Internet advertising has now been around for decades, but still growing behind this common trend is the world of automated digital advertising. According to Forbes (http://nnw.fm/G7iLS), 96% of marketers reported that they used programmatic advertising in 2016. Advertisers now expect to make automatic, data-based decisions, buying from a virtually endless ad inventory. This is where Real-Time Bidding (RTB) comes in. To put it simply, RTB is digital advertising through open auction.
According to a report by Market Research Reports (http://nnw.fm/Z8j96), the real-time bidding market in the U.S. is expected to grow at a compound annual rate of 24.78% between 2016 and 2020. This has been attributed to a number of developments, including media consumption being on the rise, individuals now owning multiple electronic devices, the increased use of…
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