The advertising industry has come a long way from the time of strictly vocal advertising. In antiquity, you paid someone to shout and tout your goods in the marketplace. While television, radio and print ads are of course commonplace, today’s main and most lucrative marketplace is online. This is where Social Reality, Inc. (NASDAQ: SRAX), with its advanced adtech platforms, helps companies like Procter & Gamble (NYSE: PG) and Wells Fargo (NYSE: WFC) leverage their first-party data to better tailor their marketing messages.
First-party data, what a company gets when it interacts directly with customers, can be of substantially more value than statistics provided by a third-party analytics outfit. As Christopher Miglino, CEO and co-founder of Social Reality, explained in a recent interview…
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